Is it time for a
Ask Yourself These Questions
Does your brand have a strong point of difference?
Do you present your brand consistently?
Are your customers loyal and do they have good things to say about you?
Does your brand reflect who you are and what you really offer?
Are you beating your competition?
Is your brand your best salesperson?
Is your brand helping you grow revenues?
How do I know I need to improve my branding?
Do you know you can do better but don't know where to start?
"A Brand is the set of expectations, memories, stories, and relationships
that, taken together, account for a consumer’s decision to
choose one product or service over another."
~ Seth Godin.
If you are not happy with the answers maybe it's time for a Brand Audit :)
A brand audit is an objective and detailed analysis of your brand, your efforts and its components in its current state.
The audit reviews your company and brand strategy, goals, and objectives, your brand look and feel, the tone and voice of your messages, and the methods you share and deliver your brand.
The audit provides insights and enables you to identify your brand’s strengths and weaknesses together with opportunities for innovation and growth. It provides enhanced customer engagement with a net result of growing revenues.
Note: Marketing and Website audits are also available.