Branding Transforms Businesses
Laurie Pillings Rinker
& Brands That Deliver™
An independent consultant and Principal of Brands That Deliver, I specialize in branding and brand-driven marketing guidance, development, and management.
Brands That Deliver transforms brands, businesses and profits.
Let's transform yours!
About Laurie
I help my clients shine a light on what is important and the things that matter.
My passion, coupled with my branding, marketing, and advertising experience, along with my aptitude for efficient planning and processes, makes me uniquely qualified to help companies grow their revenues through branding.
Starting my career in medical-surgical sales, I learned about business and customer service on the front line. I experienced how crucial a strong brand is to the sales team. I saw that having a strong brand made selling that much easier.
Wanting to better understand strategy, I accepted an advertising account management where I spent a number of years working with brands of all sizes in Dallas, North Carolina, Atlanta, and San Francisco Bay area.
In the last 22 years, I have maximized my strategic interests and strengths in growing businesses by focusing on branding and brand-driven marketing. I work with my clients to distill their DNA and find the most effective way of communicating and connecting with their customers.
Clients have given me names like "Tough Cookie, "Spreadsheet with a Heart," and "Brand Diviner."
Additionally, working as a small business and with other small businesses and start-ups, I have developed many skills where I can help my clients develop processes, systems and digital tools to help make them more efficient and effective- driving profitability.
This reduces the "overwhelm" and gives my clients more time to make important decisions and to live a fuller, more balanced life.
I believe
-
The brand is the foundation of any business. Without that firm foundation and a brand strategy, companies can easily lose their way. Clients who develop a branding strategy just achieve better results.
-
Companies should work to create value, be profitable, and successful.
-
Companies should do more and aspire to have a more significant impact on the world by giving back not only to their stockholders but to their employees, partners, community, and environment.
Board of Directors / Pro Bono Work
For Profit
-
E-Marketing Partners- Board of Directors
Non-Profit
-
EDH Friends of the Library- Board of Directors
-
EDH Newcomers Club - Board of Directors
-
California Pacific Medical Center, Little Jim Foundation - Board of Directors
-
Marin Health Hospital- ICU
-
Gilead House - Board of Directors,
-
Red Cross - Disaster Leadership,
-
CMLS Foundation- Board of Directors
The Friends of the El Dorado Hills (EDH) Library (FOL) are volunteers who care about the community, literacy, and the library and fundraise for the EDH Library to support those values.
The FOL has raised more than $650,000 for the EDH Library since the library was built in 2006. They provide 40% of the funds to purchase books and other materials (DVDs, eBooks, audiobooks, magazines, newspapers). In addition, they provide funding for children’s and youth programming and events such as the Summer Reading Challenge, enriching free performances, and YELL (Youth Executive Library League).
As the library's budget is reduced and resources strained year after year, the community’s support of the Friends of the EDH Library becomes even more vital to maintain this educational and social jewel in the community.
As one of six chapters of the Friends of the El Dorado County Library, they are a 501(c)(3) community-based non-profit organization -Tax ID number is 94-6127210.
“For over 20 years, Roots of Peace has worked in war-torn countries to facilitate the removal of remnants of war (i.e. landmines) and restore the land to rebuild peaceful communities for generations to come.
Their award-winning methodology is rooted in providing market-driven solutions tailored to farming communities recovering from war, serving as a catalyst for industry-wide development.”
To learn more> Or give to Roots of Peace via Mamie's Pies, Pies for Peace. (see Blog)