Laurie Pillings Rinker
& Brands That Deliver™
I am an independent consultant and Principal of Brands that Deliver™ specializing in branding and marketing guidance, development, and management.
Brands That Deliver transforms brands, business and revenue. Let's transform yours!
I love to help my clients shine a light on what is important and things that matter. My passion, coupled with my branding, marketing, and advertising experience, along with my aptitude for efficient planning and processes, makes me uniquely qualified to help companies grow their revenues through branding.
As a little girl, I loved connection, efficiency, and organization. I would run to my friend's houses, plotting the fastest course so I could get to the fun faster. I would help them finish chores to more quickly get to what was important,
Starting my career in medical-surgical sales I learned about business and customer service on the front line and realized how crucial a strong brand is to the sales team. I saw having a strong brand made selling that much easier.
Wanting to better understand strategy, I moved into advertising account management where I spent many working with brands of all sizes in Dallas, North Carolina, and San Francisco.
In the last fifteen years, I have maximized my strategic interests and strengths in growing businesses by focusing on branding. and marketing. I still have that drive for the most efficient and effective process and path by working with my clients to distill their DNA and find the most effective way of communicating and connecting with their customers. Clients have given me names like the "Tough Cookie" and "Spreadsheet Queen, "
The brand is the foundation of any business. Without that firm foundation and a brand strategy, companies can easily lose their way. Clients who develop a branding strategy just achieve better results.
Companies should work to create value, be profitable, and successful.
Companies should do more and aspire to have a more significant impact on the world by giving back not only to their stockholders but to their employees, partners, community, and environment.
What's behind the name "Brands That Deliver"?
The word "deliver" means brands that deliver on their promises to their customers while delivering to their bottom line. It also means companies that deliver and give back to their communities for the greater good.
Should your project require a deeper bench, my experienced teams develop and execute breakthrough brands, integrated marketing, advertising programs that support company growth. Areas of wisdom, creativity, and expertise include:
Creative direction, graphic design, & copywriting
Website development, UX/UI, & SEO
PR, Video, Social Media, & Media
Change Management & Organizational Development
CRM and Sales Support
With a combination of proven processes and metrics, we stimulate engagement and growth.
“For over 20 years, Roots of Peace has worked in war-torn countries to facilitate the removal of remnants of war (i.e. landmines) and restore the land to rebuild peaceful communities for generations to come. Their award-winning methodology is rooted in providing market-driven solutions tailored to farming communities recovering from war, serving as a catalyst for industry-wide development.” To learn more> Or give to Roots of Peace via Mamie's Pies, Pies for Peace. (see Blog)
The mission of The Gilead House is "To inspire hope and empower homeless single moms and their children toward financial stability and independence."
Located in the SF Bay Area, the Gilead House offers free, personalized outreach programs and services for broken, forgotten women, their children, and families. The Gilead House program provides three practical programs designed to empower women to reach their full potential. Transitional housing is an integral part of the program providing a place for hope, healing and life-changing transformation. To learn more >.
What people say
Laurie has been a tireless champion for my new brand.
Fondly described as the Queen of Spreadsheets, she kept the entire project on track throughout the process with a lot of different parts moving at the same time. She also brought great people onto the team whenever we needed them.
She has the courage to keep coming back to important topics that I sometimes want to ignore, and as a result, we've come up with a brand that is far beyond what I originally imagined. It's been an amazing process and
I would recommend Laurie to anyone who wants to do a high-quality rebrand.
~ Sarah M. Author, Speaker, coach