Client Work
With extensive experience in branding, marketing, advertising, and promotions across a diverse range of sectors and company sizes, we bring a perspective to every project. Our team understands the nuances of different industries, enabling us to tailor our solutions to meet specific needs effectively. Whether working with startups or established enterprises, we are committed to delivering results that drive success and innovation. Let us leverage our expertise to help you navigate challenges and achieve your goals. A sample of work and sectors includes:
Food /Grains Brand Management & Advertising: Ardent Mills
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B2B Digital & Traditional Advertising Management
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Brand Management
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Brand Guidelines
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Creative Strategy, direction, and management of 40 + print ads, 30+ digital ads, e-blasts, Social Media, webinars, Corporate Brochure, and sales collateral
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Media management
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PR strategy and development
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Creative asset management
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Supported national sales efforts
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Gives back: Nourishing communities to help end hunger and educate about healthy grains
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With Ketchum Advertising
Physician Practice, Branding & Marketing" Cohne Vein Care
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Advertising Account Management and Brand Consulting for physician healthcare/vein specialty practice
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Created the branding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media
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Developed a Tableau Dashboard for ad metrics
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Gives Back: The Mala Foundation.
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With NewPatientMD Marketing _____
Using a highly organized approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive. My only regret is that it took me so long to call...
~ David C., M.D., Medical Director, Cohen Vein Care
Development of a New
Non-Profit Brand:
Blue Star Family Homes
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Brand Strategy for a new housing development for single veteran moms
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Marketing and Target Research to support the brand and investor pitch
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Target segmentation, and positioning
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Brand ID, Naming, tagline, logo
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Visual Brand ID: Color palette, visual systems, and brand guidelines
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Voice and messaging, Website design and development,
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Videos and visuals, Crowdsourcing, & CRM
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Gives back: Single Veteran Moms and their Children
Brand Integration & Website Implementation: WellSky
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Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.
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Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide wellsky.com.
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Creative website Project Management
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Brand Strategy
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Voice and Messaging
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Gives Back: Nursing Scholars Program and local community healthcare organizations.
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With Good Looking Ideas.
Full Sector Experience
Healthcare, Medical & MedTech
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Allscripts, Arizona Otolaryngology Associates (AOG), Australian Skin Clinics, Baylor Healthcare System, Blue Iris Labs, Cohen Vein Care, Horizon Recovery Centers, Laureate Healthcare, Marin Healthcare Navigation, NEWPatientMD, Precision Knee Institute, QualMed/PacifiCare, Travenol & WellSky
Healthcare Architecture & Engineering
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HKS Healthcare Architecture, JBA Healthcare Architecture, Wellness Environments & Mazzetti Healthcare Engineering
Food/Beverage
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Starbucks, Palio Coffee, Quaker Oats: Van Camps, Instant Grits, and Barley products, Ardent Mills Grains, Stouffer’s Lean Cuisine, McKesson Water, Daisy Brand, Carl’s Jr., KFC, & In-N-Out Burger
Entertainment, Travel & Hospitality
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Disney: Disney Channel, Buena Vista TV and the Lion King Productions, United Paramount Network/UPN, Travelocity, Hyatt & Mexican Tourism
B2B Marketing, Sales & Operations Planning: Massetti
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Marketing Plan development to include business development and sales planning for national and regional efforts
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Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning
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Provided a recommendation or marketing process, communication, forecasting, and budgeting that impacted marketing/sales alignment, CRM, HR, finance, measurement and evaluation;
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Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.
National Retail Partner Promotion: Starbucks
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Program Ideation, project management, creative development, sourcing, and tracking for six national employee promotional programs to stimulate sales.
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Seasonal and specific product focus
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Brand Guidelines adherence
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Creative included: in-store displays, promotional materials, prizes, weekly updates, and tracking
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Gives Back: Ethos Water Fund, Literacy, Farmers, and Community Service
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10% increase in ROI for six campaigns.
Non-Profit
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Feeding the Foothills & BlueStar Family Homes
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Non-Profit Board of Directors /Advisors: Marshall Hospital, EDH Friends of the Library, EDH Newcomers Club, California Pacific Medical Center, Little Jim Foundation, Marin Health Hospital- ICU, Gilead House, Red Cross - Disaster Services & CMLS Foundation
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For-Profit Board of Directors: E-Marketing Partners
Tech, Digital & Start-ups
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Jeeves, Avaya, Blue Iris Labs, e-Marketing Partners, IBM, Information Strategies, MarchFirstUSWeb, NEC, Ovation Technologies, SAS
CPG & Retail
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Art.com, AT&T, Birkenstock, Bloomingdales
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LG Glass Studios. Rockwell, Schick, Silk Effect Razor, Tosco/Circle-K & Travelocity
Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI.
Laurie’s team was consistently imaginative, hard-working, and responsive.
My only regret is that it took me so long to call...
~ David C., M.D., Medical Director, Cohen Vein Care
