Our Work

Featured Client Work

The following is an overview of clients Laurie and her team have worked with to support growth through branding, marketing, advertising, promotions, and sales efforts either directly or through marketing and advertising agencies. 

For more information on how we can support your branding, customer engagement, loyalty, and growth, please reach out.

Development of a New Non-Profit Brand

  • Brand Strategy

  • Target Research, segmentation, and positioning

  • Name, tagline, logo

  • Color palette, visual systems, and brand guidelines

  • Voice and messaging

  • Website

  • Videos and visuals

  • Crowdsourcing

  • CRM

  • Gives back: Single Veteran Moms and their Children

B2B Marketing, Sales and Operations Planning

  • Marketing Plan development to include business development and sales planning for national and regional efforts

  • Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning

  • Provided a recommendation or marketing process, communication, forecasting, and  budgeting,

  • Provided process recommendations that impacted  marketing/sales alignment, CRM, HR, finance, measurement and evaluation

  • Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.  

Food /Grains / Ingredient Brand & Advertising 

Management

  • B2B Digital & Traditional Advertising Management

  • Brand Management 

  • Brand Guidelines

  • Creative Strategy, direction, and management  of 40 + print ads, 30+ digital ads, e-blasts, webinars, collateral and brochures

  • Media management

  • PR strategy and development

  • Creative asset management

  • Supported national sales efforts

  • Gives back: Nourishing communities to help end hunger and educate about healthy grains 

  • With Ketchum Advertising

Physician Practice, Branding,

Marketing & Management

  • Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.

  • Working with an international branding agency to apply the matrixed rebranding/merger of multiple companies to provide introductory website wellsky.com.

  • Brand Strategy

  • Voice and Messaging

  • Gives Back: The Mala Foundation.

  • With NewPatientMD Marketing

Brand Integration & Website Implementation

  • Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.

  • Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.

  • Brand Strategy

  • Voice and Messaging

  • Gives Back: Nursing Scholars Program and local community healthcare organizations.

  • With Good Looking Ideas Advertising.

National Retail Partner Promotion

  • Program Ideation, creative development, sourcing, and tracking for six national employee promotional programs to stimulate sales.

  • Seasonal and specific product focus

  • Brand Guidelines adherence

  • Materials included: in-store displays, promotional materials, prizes,  weekly updates, and tracking

  • Gives Back: Ethos Water Fund, Literacy, Farmers, and Community Service

  • 10% increase in ROI for six campaigns.

Client List &

Full Sector Experience

The following is an overview of clients we worked with to support growth through branding, marketing, advertising, promotions, and sales efforts either directly or through marketing and advertising agencies.

Healthcare, Medical & MedTech

WellSky, Baylor Healthcare System, Travenol, Australian Skin Clinics, Laureate Healthcare, Arizona Otolaryngology Associates (AOG), Horizon Recovery Centers, Precision Knee Institute, QualMed/PacifiCare, Marin Healthcare Navigation, and NEWPatientMD

Architecture & Engineering 

 

HKS Healthcare Architecture, JBA Healthcare Architecture, and Mazzetti Healthcare Engineering 

       

Consumer Packaged Goods & Retail

Art.com, BellSouth, Birkenstock, Rockwell, Bloomingdales, Schick Silk Effect Razor, LG Glass Studios, and Tosco/Circle-K

Non-Profits

 

BlueStar Family Homes for Veterans, Parents Helping Parents, and The Gilead House

Tech, Digital & Start-ups

Ask Jeeves, IBM, SAS, Avaya, e-Wanted, Bonus Mail, NEC, e-Marketing Partners, OCLI,  Misys Healthcare Systems, Ovation Technologies Recruitment Software, Information Strategies, and MarchFirst.com/ USWeb 

Food & Beverage

 

Starbucks, Ardent Mills. Quaker Oats: Van Camps, Instant Grits, and Barley products, Ardent Mills: Ultragrain, Safeguard, Sustagrain, Nature's Color Barley, Organic and Quinoa, Ancient and Heirloom Grains, Stouffer’s Lean Cuisine, McKesson Water, Daisy Brand, KFC, Olive This Olive That, and Carl’s Jr.

Entertainment, Travel & Hospitality

Disney Channel, Buena Vista TV, Lion King Productions, United Paramount Network/UPN and Preview Media/Travelocity,  Hyatt,  Weekend Travel Updates, Travel News Network, and Mexican Tourism 

Brands That Deliver

  • Facebook Brands That Deliver
  • YouTube - Brands That Deliver
  • Twitter Brands That Deliver
  • LinkedIn - Laurie Pillings Rinker

Subscribe to our email for branding and marketing tips through 11/30/19 and get a FREE download of the "Top 10  Branding Mistakes to Avoid."

© 2019 Brand Marketing Services, Inc., dba Brands That Deliver™