Branding &

Marketing Work

 

Client List, Case Studies & Sectors

Featured Client Work

 Laurie and her teams have has worked with to support their growth through branding, marketing, advertising, and promotions.

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Development of a New Non-Profit Brand

  • Brand Strategy for a new housing development for single veteran moms

  • Marketing and Target Research to support the brand and investor pitch

  • Target segmentation, and positioning

  • Brand ID, Naming, tagline, logo

  • Visual Brand ID: Color palette, visual systems, and brand guidelines

  • Voice and messaging

  • Website design and development

  • Videos and visuals

  • Crowdsourcing

  • CRM

  • Gives back: Single Veteran Moms and their Children

B2B Marketing, Sales and Operations Planning

Mazzetti
  • Marketing Plan development to include business development and sales planning for national and regional efforts

  • Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning

  • Provided a recommendation or marketing process, communication, forecasting, and  budgeting,

  • Provided process recommendations that impacted  marketing/sales alignment, CRM, HR, finance, measurement and evaluation

  • Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.  

Food /Grains Brand & Advertising 

Management

ardent mills advertising
  • B2B Digital & Traditional Advertising Management

  • Brand Management 

  • Brand Guidelines

  • Creative Strategy, direction, and management  of 40 + print ads, 30+ digital ads, e-blasts, Social Media, webinars Corporate Brochure, and sales collateral 

  • Media management

  • PR strategy and development

  • Creative asset management

  • Supported national sales efforts

  • Gives back: Nourishing communities to help end hunger and educate about healthy grains 

  • With Ketchum Advertising

Physician Practice, Branding & Marketing 

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  • Advertising Account Management and Brand Consulting for physician healthcare/vein specialty practice

  • Created the branding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media

  • Developed a Tableau Dashboard for ad metrics

  • Gives Back: The Mala Foundation.

  • With NewPatientMD Marketing    _____

Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive.  My only regret is that it took me so long to call...  

~ David C., M.D., Medical Director, Cohen Vein Care

Brand Integration & Website Implementation

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  • Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.

  • Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.

  • Creative website Project Management

  • Brand Strategy

  • Voice and Messaging

  • Gives Back: Nursing Scholars Program and local community healthcare organizations.

  • With Good Looking Ideas Advertising.

National Retail Partner Promotion

Starbucks
  • Program Ideation, project management, creative development, sourcing, and tracking for six national employee promotional programs to stimulate sales.

  • Seasonal and specific product focus

  • Brand Guidelines adherence

  • Creative included: in-store displays, promotional materials, prizes,  weekly updates, and tracking

  • Gives Back: Ethos Water Fund, Literacy, Farmers, and Community Service

  • 10% increase in ROI for six campaigns.

Full Sector Experience

Healthcare, Medical & MedTech

  • WellSky

  • Blue Iris Labs

  • Baylor Healthcare System

  • Travenol

  • Australian Skin Clinics

  • Laureate Healthcare

  • Arizona Otolaryngology Associates (AOG)

  • Horizon Recovery Centers

  • Precision Knee Institute

  • QualMed/PacifiCare

  • Marin Healthcare Navigation

  • Allscripts

  • NEWPatientMD

 

Food/Beverage

  • Starbucks

  • Palio Coffee

  • Quaker Oats: Van Camps, Instant Grits, and Barley products

  • Ardent Mills Grains

  • Stouffer’s Lean Cuisine

  • McKesson Water

  • Daisy Brand

  • KFC,

  • Carl’s Jr.

 

Architecture & Engineering 

  • HKS Healthcare Architecture

  • JBA Healthcare Architecture

  • Wellness Environments

  • Mazzetti Healthcare Engineering 

Tech, Digital & Start-ups

  • Ask Jeeves

  • Blue Iris Labs

  • IBM

  • SAS

  • Avaya

  • e-Wanted

  • Yes Mail

  • NEC

  • e-Marketing Partners

  • OCLI

  • Ovation Technologies

  • Information Strategies

  • MarchFirst.com/ USWeb 

Consumer Packaged Goods, Personal Care & Retail

  • Art.com

  • BellSouth

  • Birkenstock

  • Bloomingdales,

  • Schick, Silk Effect Razor

  • LG Glass Studios,

  • Rockwell

  • Tosco/Circle-K 

  • Travelocity.

Entertainment, Travel & Hospitality

  • Disney Channel

  • Buena Vista TV

  • Lion King Productions

  • United Paramount Network/UPN

  • Travelocity

  • Hyatt

  • Mexican Tourism 

Laurie has been a tireless champion for my new brand.

Fondly described as the Queen of Spreadsheets, she kept the entire project on track throughout the process with a lot of different parts moving at the same time.

She also brought great people onto the team whenever we needed them.

She has the courage to keep coming back

to important topics that I sometimes want to ignore, and as a result,

we've come up with a brand that is far beyond what I originally imagined.

It's been an amazing process and I would recommend Laurie to anyone who wants to do a high-quality rebrand. ~ Sarah M. Author, Speaker, coach 

Sarah Mccrum Branding