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Branding &

Marketing Work

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Client List, Case Studies & Sectors

Featured Client Work

 Laurie and her teams have has worked with to support their growth through branding, marketing, advertising, and promotions.

Food /Grains Brand & Advertising 

Management

ardent mills advertising
  • B2B Digital & Traditional Advertising Management

  • Brand Management 

  • Brand Guidelines

  • Creative Strategy, direction, and management  of 40 + print ads, 30+ digital ads, e-blasts, Social Media, webinars, Corporate Brochure, and sales collateral 

  • Media management

  • PR strategy and development

  • Creative asset management

  • Supported national sales efforts

  • Gives back: Nourishing communities to help end hunger and educate about healthy grains 

  • With Ketchum Advertising

Physician Practice, Branding & Marketing 

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  • Advertising Account Management and Brand Consulting for physician healthcare/vein specialty practice

  • Created the branding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media

  • Developed a Tableau Dashboard for ad metrics

  • Gives Back: The Mala Foundation.

  • With NewPatientMD Marketing    _____

Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive.  My only regret is that it took me so long to call...  

~ David C., M.D., Medical Director, Cohen Vein Care

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Development of a New Non-Profit Brand

  • Brand Strategy for a new housing development for single veteran moms

  • Marketing and Target Research to support the brand and investor pitch

  • Target segmentation, and positioning

  • Brand ID, Naming, tagline, logo

  • Visual Brand ID: Color palette, visual systems, and brand guidelines

  • Voice and messaging

  • Website design and development

  • Videos and visuals

  • Crowdsourcing

  • CRM

  • Gives back: Single Veteran Moms and their Children

B2B Marketing, Sales and Operations Planning

Mazzetti
  • Marketing Plan development to include business development and sales planning for national and regional efforts

  • Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning

  • Provided a recommendation or marketing process, communication, forecasting, and  budgeting,

  • Provided process recommendations that impacted  marketing/sales alignment, CRM, HR, finance, measurement and evaluation

  • Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.  

Brand Integration & Website Implementation

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  • Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.

  • Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.

  • Creative website Project Management

  • Brand Strategy

  • Voice and Messaging

  • Gives Back: Nursing Scholars Program and local community healthcare organizations.

  • With Good Looking Ideas Advertising.

National Retail Partner Promotion