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Branding & Marketing Work

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Client List, Case Studies & Sectors

 Laurie and her teams have has worked with to support their growth through branding, marketing, advertising, and promotions.

Food /Grains Brand & Advertising 
Management/Grains Brand & Advertising 

ardent mills advertising

  • B2B Digital & Traditional Advertising Management

  • Brand Management 

  • Brand Guidelines

  • Creative Strategy, direction, and management  of 40 + print ads, 30+ digital ads, e-blasts, Social Media, webinars, Corporate Brochure, and sales collateral 

  • Media management

  • PR strategy and development

  • Creative asset management

  • Supported national sales efforts

  • Gives back: Nourishing communities to help end hunger and educate about healthy grains 

  • With Ketchum Advertising

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Physician Practice, Branding & Marketing 

CVC

  • Advertising Account Management and Brand Consulting for physician healthcare/vein specialty practice

  • Created the branding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media

  • Developed a Tableau Dashboard for ad metrics

  • Gives Back: The Mala Foundation.

  • With NewPatientMD Marketing    _____

Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive.  My only regret is that it took me so long to call...  

~ David C., M.D., Medical Director, Cohen Vein Care

Blue Star Family Homes

Development of a New Non-Profit Brand

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  • Brand Strategy for a new housing development for single veteran moms

  • Marketing and Target Research to support the brand and investor pitch

  • Target segmentation, and positioning

  • Brand ID, Naming, tagline, logo

  • Visual Brand ID: Color palette, visual systems, and brand guidelines

  • Voice and messaging

  • Website design and development

  • Videos and visuals

  • Crowdsourcing

  • CRM

  • Gives back: Single Veteran Moms and their Children

B2B Marketing, Sales and Operations Planning

Mazzetti

  • Marketing Plan development to include business development and sales planning for national and regional efforts

  • Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning

  • Provided a recommendation or marketing process, communication, forecasting, and  budgeting,

  • Provided process recommendations that impacted  marketing/sales alignment, CRM, HR, finance, measurement and evaluation

  • Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.  

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Brand Integration & Website Implementation

wellsky

  • Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.

  • Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.

  • Creative website Project Management

  • Brand Strategy

  • Voice and Messaging

  • Gives Back: Nursing Scholars Program and local community healthcare organizations.

  • With Good Looking Ideas Advertising.

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National Retail Partner Promotion

Starbucks

  • Program Ideation, project management, creative development, sourcing, and tracking for six national employee promotional programs to stimulate sales.

  • Seasonal and specific product focus

  • Brand Guidelines adherence

  • Creative included: in-store displays, promotional materials, prizes,  weekly updates, and tracking

  • Gives Back: Ethos Water Fund, Literacy, Farmers, and Community Service

  • 10% increase in ROI for six campaigns.

Full Sector Experience

Healthcare, Medical & MedTech

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  • Allscripts

  • Arizona Otolaryngology Associates (AOG)

  • Australian Skin Clinics

  • Baylor Healthcare System

  • Blue Iris Labs

  • Cohen Vein Care

  • Horizon Recovery Centers

  • Laureate Healthcare

  • Marin Healthcare Navigation

  • NEWPatientMD

  • Precision Knee Institute

  • QualMed/PacifiCare

  • Travenol

  • WellSky

 

Food/Beverage

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  • Starbucks

  • Palio Coffee

  • Quaker Oats: Van Camps, Instant Grits, and Barley products

  • Ardent Mills Grains

  • Stouffer’s Lean Cuisine

  • McKesson Water

  • Daisy Brand

  • KFC

  • Carl’s Jr.

 

Architecture & Engineering 

  • HKS Healthcare Architecture

  • JBA Healthcare Architecture

  • Wellness Environments

  • Mazzetti Healthcare Engineering 

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Tech, Digital & Start-ups

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  • Ask Jeeves

  • Avaya

  • Blue Iris Labs

  • e-Marketing Partners

  • e-Wanted

  • IBM

  • Information Strategies

  • MarchFirst.com/ USWeb

  • NEC

  • OCLI

  • Ovation Technologies

  • SAS

  • Yes Mail

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CPG & Retail

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  • Art.com

  • BellSouth

  • Birkenstock

  • Bloomingdales

  • LG Glass Studios

  • Rockwell

  • Schick, Silk Effect Razor

  • Tosco/Circle-K 

  • Travelocity

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Entertainment, Travel & Hospitality

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  • Disney Channel

  • Buena Vista TV

  • Lion King Productions

  • United Paramount Network/UPN

  • Travelocity

  • Hyatt

  • Mexican Tourism 

Testimonials

Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI.

Laurie’s team was consistently imaginative, hard-working, and responsive.  

My only regret is that it took me so long to call...  

 

~ David C., M.D., Medical Director, Cohen Vein Care

 

dr david e cohen.
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