Branding & Marketing Work
Client List, Case Studies & Sectors
Laurie and her teams have has worked with to support their growth through branding, marketing, advertising, and promotions.
Food /Grains Brand & Advertising
Management/Grains Brand & Advertising
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B2B Digital & Traditional Advertising Management
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Brand Management
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Brand Guidelines
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Creative Strategy, direction, and management of 40 + print ads, 30+ digital ads, e-blasts, Social Media, webinars, Corporate Brochure, and sales collateral
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Media management
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PR strategy and development
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Creative asset management
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Supported national sales efforts
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Gives back: Nourishing communities to help end hunger and educate about healthy grains
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With Ketchum Advertising
Physician Practice, Branding & Marketing
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Advertising Account Management and Brand Consulting for physician healthcare/vein specialty practice
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Created the branding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media
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Developed a Tableau Dashboard for ad metrics
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Gives Back: The Mala Foundation.
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With NewPatientMD Marketing _____
Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive. My only regret is that it took me so long to call...
~ David C., M.D., Medical Director, Cohen Vein Care
Development of a New Non-Profit Brand
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Brand Strategy for a new housing development for single veteran moms
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Marketing and Target Research to support the brand and investor pitch
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Target segmentation, and positioning
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Brand ID, Naming, tagline, logo
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Visual Brand ID: Color palette, visual systems, and brand guidelines
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Voice and messaging
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Website design and development
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Videos and visuals
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Crowdsourcing
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CRM
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Gives back: Single Veteran Moms and their Children
B2B Marketing, Sales and Operations Planning
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Marketing Plan development to include business development and sales planning for national and regional efforts
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Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning
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Provided a recommendation or marketing process, communication, forecasting, and budgeting,
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Provided process recommendations that impacted marketing/sales alignment, CRM, HR, finance, measurement and evaluation
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Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.
Brand Integration & Website Implementation
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Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.
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Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.
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Creative website Project Management
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Brand Strategy
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Voice and Messaging
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Gives Back: Nursing Scholars Program and local community healthcare organizations.
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With Good Looking Ideas Advertising.
National Retail Partner Promotion
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Program Ideation, project management, creative development, sourcing, and tracking for six national employee promotional programs to stimulate sales.
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Seasonal and specific product focus
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Brand Guidelines adherence
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Creative included: in-store displays, promotional materials, prizes, weekly updates, and tracking
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Gives Back: Ethos Water Fund, Literacy, Farmers, and Community Service
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10% increase in ROI for six campaigns.
Full Sector Experience
Healthcare, Medical & MedTech
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Allscripts
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Arizona Otolaryngology Associates (AOG)
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Australian Skin Clinics
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Baylor Healthcare System
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Blue Iris Labs
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Cohen Vein Care
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Horizon Recovery Centers
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Laureate Healthcare
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Marin Healthcare Navigation
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NEWPatientMD
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Precision Knee Institute
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QualMed/PacifiCare
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Travenol
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WellSky
Architecture & Engineering
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HKS Healthcare Architecture
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JBA Healthcare Architecture
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Wellness Environments
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Mazzetti Healthcare Engineering
Food/Beverage
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Starbucks
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Palio Coffee
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Quaker Oats: Van Camps, Instant Grits, and Barley products
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Ardent Mills Grains
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Stouffer’s Lean Cuisine
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McKesson Water
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Daisy Brand
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Fast Food: Carl’s Jr., KFC, In-N-Out Burger
Entertainment, Travel & Hospitality
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Disney: Disney Channel, Buena Vista TV and the Lion King Productions
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United Paramount Network/UPN
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Travelocity
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Hyatt
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Mexican Tourism
Non-Profit
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Placer Food Bank/Feeding the Foothills
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BlueStar Family Homes
Board of Directors /Advisors / Pro Bono
> Non-Profit
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Marshall Hospital Advisory Board
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EDH Friends of the Library- Board of Directors
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EDH Newcomers Club - Board of Directors
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California Pacific Medical Center, Little Jim Foundation - Board of Directors
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Marin Health Hospital- ICU
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Gilead House - Board of Directors,
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Red Cross - Disaster Leadership,
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CMLS Foundation- Board of Directors
> For Profit
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E-Marketing Partners- Board of Directors
Tech, Digital & Start-ups
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Jeeves
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Avaya
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Blue Iris Labs
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e-Marketing Partners
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IBM
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Information Strategies
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MarchFirst.com/ USWeb
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NEC
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Ovation Technologies
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SAS
CPG & Retail
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Art.com
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AT&T
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Birkenstock
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Bloomingdales
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LG Glass Studios
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Rockwell
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Schick, Silk Effect Razor
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Tosco/Circle-K
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Travelocity
Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI.
Laurie’s team was consistently imaginative, hard-working, and responsive.
My only regret is that it took me so long to call...
~ David C., M.D., Medical Director, Cohen Vein Care
