Branding &
Marketing Work
Featured Client Work
The following is an overview of clients Laurie and her team have worked with to support their growth through branding, marketing, advertising, promotions, and sales efforts either directly or through marketing and advertising agencies.
For more information on how we can support your branding, customer engagement, loyalty, and growth, please reach out.
Development of a New Non-Profit Brand
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Brand Strategy for a new housing development for single veteran moms
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Marketing and Target Research to support the brand and investor pitch
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Target segmentation, and positioning
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Brand ID, Naming, tagline, logo
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Visual Brand ID: Color palette, visual systems, and brand guidelines
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Voice and messaging
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Website design and development
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Videos and visuals
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Crowdsourcing
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CRM
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Gives back: Single Veteran Moms and their Children
B2B Marketing, Sales and Operations Planning
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Marketing Plan development to include business development and sales planning for national and regional efforts
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Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning
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Provided a recommendation or marketing process, communication, forecasting, and budgeting,
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Provided process recommendations that impacted marketing/sales alignment, CRM, HR, finance, measurement and evaluation
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Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.
Food /Grains Brand & Advertising
Management
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B2B Digital & Traditional Advertising Management
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Brand Management
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Brand Guidelines
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Creative Strategy, direction, and management of 40 + print ads, 30+ digital ads, e-blasts, webinars Corporate Brochure, and sales collateral
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Media management
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PR strategy and development
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Creative asset management
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Supported national sales efforts
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Gives back: Nourishing communities to help end hunger and educate about healthy grains
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With Ketchum Advertising
Physician Practice, Branding & Marketing
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Advertising Account Management and Brand Consulting for physician healthcare,vein specialty practice
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Develop a rebranding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media
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Developed a Tableau Dashboard for ad metrics
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Gives Back: The Mala Foundation.
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With NewPatientMD Marketing _____
Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive. My only regret is that it took me so long to call...
~ David C., M.D., Medical Director, Cohen Vein Care
Brand Integration & Website Implementation
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Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.
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Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.
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Brand Strategy
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Voice and Messaging
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Gives Back: Nursing Scholars Program and local community healthcare organizations.
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With Good Looking Ideas Advertising.
National Retail Partner Promotion
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Program Ideation, creative development, sourcing, and tracking for six national employee promotional programs to stimulate sales.
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Seasonal and specific product focus
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Brand Guidelines adherence
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Materials included: in-store displays, promotional materials, prizes, weekly updates, and tracking
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Gives Back: Ethos Water Fund, Literacy, Farmers, and Community Service
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10% increase in ROI for six campaigns.
Client List &
Full Sector Experience
Healthcare, Medical & MedTech
WellSky, Baylor Healthcare System, Travenol, Australian Skin Clinics, Laureate Healthcare, Arizona Otolaryngology Associates (AOG), Horizon Recovery Centers, Precision Knee Institute, QualMed/PacifiCare, Marin Healthcare Navigation, and NEWPatientMD
Architecture & Engineering
HKS Healthcare Architecture, JBA Healthcare Architecture, and Mazzetti Healthcare Engineering
Entertainment, Travel & Hospitality
Disney Channel, Buena Vista TV, Lion King Productions, United Paramount Network/UPN and Preview Media/Travelocity, Hyatt, Weekend Travel Updates, Travel News Network, and Mexican Tourism
Tech, Digital & Start-ups
Ask Jeeves, IBM, SAS, Avaya, e-Wanted, Bonus Mail, NEC, e-Marketing Partners, OCLI, Misys Healthcare Systems, Ovation Technologies Recruitment Software, Information Strategies, and MarchFirst.com/ USWeb
Consumer Packaged Goods & Retail
Art.com, BellSouth, Birkenstock, Rockwell, Bloomingdales, Schick Silk Effect Razor, LG Glass Studios, and Tosco/Circle-K
Entertainment, Travel & Hospitality
Disney Channel, Buena Vista TV, Lion King Productions, United Paramount Network/UPN and Preview Media/Travelocity, Hyatt, Weekend Travel Updates, Travel News Network, and Mexican Tourism