

Branding &
Marketing Work
Client List, Case Studies & Sectors
Featured Client Work
Laurie and her teams have has worked with to support their growth through branding, marketing, advertising, and promotions.
Food /Grains Brand & Advertising
Management

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B2B Digital & Traditional Advertising Management
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Brand Management
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Brand Guidelines
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Creative Strategy, direction, and management of 40 + print ads, 30+ digital ads, e-blasts, Social Media, webinars, Corporate Brochure, and sales collateral
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Media management
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PR strategy and development
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Creative asset management
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Supported national sales efforts
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Gives back: Nourishing communities to help end hunger and educate about healthy grains
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With Ketchum Advertising
Physician Practice, Branding & Marketing

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Advertising Account Management and Brand Consulting for physician healthcare/vein specialty practice
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Created the branding strategy and full marketing and advertising campaign to include print, direct mail, video, outdoor, digital, Keyword buys, SEO, VSEO, and social media
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Developed a Tableau Dashboard for ad metrics
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Gives Back: The Mala Foundation.
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With NewPatientMD Marketing _____
Using a highly organized, step-wise approach, they took me through meaningful brand development, a full-featured new website, and a slew of online, print, and other strategies, all of which grew my gross revenue by 50% in the first year, and with a very impressive ROI. Laurie’s team was consistently imaginative, hard-working, and responsive. My only regret is that it took me so long to call...
~ David C., M.D., Medical Director, Cohen Vein Care

Development of a New Non-Profit Brand
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Brand Strategy for a new housing development for single veteran moms
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Marketing and Target Research to support the brand and investor pitch
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Target segmentation, and positioning
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Brand ID, Naming, tagline, logo
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Visual Brand ID: Color palette, visual systems, and brand guidelines
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Voice and messaging
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Website design and development
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Videos and visuals
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Crowdsourcing
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CRM
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Gives back: Single Veteran Moms and their Children
B2B Marketing, Sales and Operations Planning
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Marketing Plan development to include business development and sales planning for national and regional efforts
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Implemented Brand Strategy recommendations: Target research, segmentation, personas, and positioning
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Provided a recommendation or marketing process, communication, forecasting, and budgeting,
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Provided process recommendations that impacted marketing/sales alignment, CRM, HR, finance, measurement and evaluation
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Gives Back: A Benefit Corporation supporting the environment, global health and the UN efforts for human rights, labor, environment, and anti-corruption.
Brand Integration & Website Implementation

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Advertising Account Management and Brand Consulting for healthcare, home health, facilities, and communities.
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Working with an international branding agency to apply the matrixed rebranding/ merger of multiple companies to provide introductory website wellsky.com.
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Creative website Project Management
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Brand Strategy
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Voice and Messaging
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Gives Back: Nursing Scholars Program and local community healthcare organizations.
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With Good Looking Ideas Advertising.