Media
Laurie Rinker in the Media
To hear, see, and read more about branding, check out the media below and check out our blog page. Laurie is looking forward to more speaking engagements and sharing the Brands That Deliver™ message. Please reach out if you have any questions to lrinker@BrandsThatDeliver.com
Video / Radio/ Podcasts
Laurie Interviews Helen Russell, Co-Founder, and CEO of Equator Coffees. The 2nd in the Brands That Deliver series. Hear about their:
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Formula for success
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Power of their Branding
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People, Product, and Process
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Hire For Kindness
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Their Impact efforts
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Their Chain Of Well Being
Helen Russell, Co-Founder, and CEO of Equator Coffees talks about becoming and being a B-corporation. Highlights include
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It's a natural progression
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B-Corps should be profitable
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The B-Corp is part of their story
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Why people choose your products over others
Laurie Interviews Kara Romanik, Owner, Founder, and CEO of Mamie's Pies. The 1st in a series in a "Brands That Deliver".
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Find out why and how Kara started, how she developed her brand, ended up as one of Oprah's Favorites, on QVC, and grew her business.
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Learn about the power of a brand
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Listen to Kara's tips for entrepreneurs.
Watch Laurie's take on Branding.
What is Branding? Some things never change. It comes down to knowing your target: what they want, need, care about, where they live and play...
Radio
Smart Business Solutions with Recalculating Radio.10-minute radio show/podcast on "Branding Mistakes to Avoid"
Book
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Recalculating 97+ Experts On Driving Small Business Growth. See Laurie Rinker's chapter "How Focused Branding Stimulates Sales." You can buy it in paperback or Kindle HERE. Laurie has some interesting co-authors including John Scully, formerly with Apple, and Mark Lemonis of THE PROFIT.
Articles
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“Positioning Critical to Successful Brands,” Small Business Digest.
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“How a Name and Logo are Crucial To Start-up Success,” Small Business Digest.
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Profile: Marin Independent Journal and North Bay Woman Magazine.
Speaking
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Vistage - Branding and the Brand CommandTM
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San Mateo Chamber of Commerce, Branding: Business Presence Impact
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National Baptist Communicators Conference, Seminar on Branding
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The University of San Diego, Marketing Panel
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Southern Methodist University, Branding Seminar.
Laurie speaking at the University of San Diego's panel on marketing.
For the Press
Laurie Rinker