Maximizing Company & Employee Branding on LinkedIn

Updated: Oct 25

LinkedIn is a powerful tool to deliver & extend your brand

LinkedIn is the number one business social media platform, with over 760 million members in more than 200 countries and territories worldwide. It’s considered “the” primary professional tool in most sectors, with Finance, Medical, Educational, High-Tech, and Manufacturing rating the highest.

LinkedIn engages and delivers results. Statistics have shown that 48% of all LinkedIn members use it at least once a day, and 80% of B2B leads come from LinkedIn.

In addition to the mass exposure you get on LinkedIn, there are dozens of other reasons why your company, employees and individuals should leverage their company brand on LinkedIn.

Here are a few of the benefits:

For Businesses

  • Builds a stronger brand presence as part of the overall brand strategy.

  • Increases brand awareness and loyalty: can create brand fans if done right.

  • Improves your brand’s credibility.

  • Generates website and social media traffic.

  • Generates leads.

  • Promotes your business: It’s your 24/7 billboard at no cost.

  • Provides an opportunity to demonstrate industry and thought leadership.

  • Provides a place to share company updates and news to customers, employees, investors, and fans to review and share.

  • Showcases products/ services, features, benefits and applications.

  • Increases your SEO and digital findability.

  • Delivers higher Net Promoter Scores. (A customers' willingness to recommend a company’s products/services to others.)

  • Educates and nurtures potential clients.

  • Sources and engages top talent, particularly via your employees' connections.

  • Lower turnover with your existing employees.

  • Provides an easy check on the competition.

For Employees & Personal Brands

Tapping into the power of the umbrella, company brand, employees, and the company can benefit as it:

  • Reinforces and enhances your personal brand within your company --a “Brand within a Brand.”

  • Provides an opportunity to demonstrate industry and thought leadership.

  • Reinforces and enhances your company’s brand.

  • Improves your personal brand’s credibility.

  • Showcases your portfolio and accomplishments.

  • It’s a teacher and mentor: Keeps you aware of industry trends and competitive efforts.

For example;

  • Relevant shared content improves client relationships.

  • Increases your SEO and digital findability.

  • Gives you a virtual, digital network.

  • Provides a location for easy references.

  • Provides career resources for that “next step.”