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Your Brand Strategy can be a Gamechanger
 

What is a Brand Strategy?

Your brand is the heart and soul of your business and your company.  It's what your customers think and feel about you and everything they associate with you. Your brand is what they expect with every interaction.

Thoughtfully defining, sharing, delivering, and managing your brand should be elemental to your business.   If you don't manage your brand, your completion will, and it won't be good.

 

​The Brand Strategy is the purposeful investigation, based on research and insights of what makes you unique in your marketplace, who the right customers are and how to best engage and service them. This written strategy is both an extension of your business strategy and the basis of any marketing strategy. 

The typical Brand Strategy includes:

Brand Audit

  • Starting with a Brand Audit, a thorough examination of internal factors, the brand in its present state and external factors

  • Customer Research

Brand Essence

Brand Essence

  • Clarification of what makes you and your brand different

  • Why

  • Purpose

  • Vision

  • Mission

  • Values

  • Culture

  • Brand Personality

Strategic Direction

  • Target Segmentation

  • Brand Positioning

  • Brand Messaging

    • Tone and Brand Story

    • Brand Statement/Elevator Pitch, Unique Value Proposition,see blog

    • Brand Promise(s), see blog

  • Keywords

Other programs can include

  • Naming

  • Brand Architecture

  • 360 Stakeholder research

  • Customer Experience Strategy

  • Business Design 

  • Business Model Innovation 

  • Organizational Culture Transformation 

  • Operating Model and Organizational Design

  • Team discovery meetings

Any strategic or visual or Brand ID brand evolvement  

  • Brand ID: Name, tagline

  • Visual ID: Logo, Typography/ Fonts, Color Palette, & Style

  • Tone & Voice

  • Brand Guidelines

  • Business System Designs

Do you have any of these brand challenges?

  • You don't have a competitive edge

  • Your messages and brand look are inconsistent

  • Your customers or patients aren't loyal, and your reputation is waning

  • You can do better but don't know where to start

  • You don't deliver on promises made

  • It's tough to hire and retain employees

  • You say one thing, but employees do another

  • What you offer is no longer relevant

  • Revenue is down, and profits are thin

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 50-90% of marketing strategies fail and poor branding is often the root cause.

Discover what a Brand Strategy can do for you.

  • Uncovers the fuel to power your brand

  • Increases customer engagement across all ecosystems

  • in your brand experience

  • Builds trust

  • Ensures brand consistency

  • Increases word-of-mouth marketing

  • Improves loyalty and customer retention

  • Decreases price sensitivity & commands premium pricing

  • Cultivates a better company culture

  • Fosters innovation

  • Fuels growth

  • Identifies weaknesses and elevates the brand experience

  • Inspires employees

  • Creates a basis for any future branding, marketing, advertising, the development of a website, content, creative, partnership development, or co-branding

What is the price of not doing anything?

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